I'm Jeffrey Nelson
A multidisciplinary graphic designer with over eight years of experience crafting compelling brand identities and marketing designs. Equipped with a degree in Graphic Design from the New York City College of Technology (CUNY), expertise lies in transforming concepts into impactful visual narratives that resonate with audiences. Collaborations with brands such as City University of New York (CUNY) and the Amadou Diallo Foundation have contributed to enhanced user engagement and stronger brand identities. Passionate about partnering with cultural institutions to develop meaningful brand identities and design exhibitions that foster deeper community connections. Beyond design, exploring local art exhibits and experimenting with new recipes provide creative inspiration. Open to new collaborations, let’s create something remarkable together!
Contact me: jeffrey@jeffreylnelson.com
Services
Offering a comprehensive range of graphic design services tailored to elevate brands and communicate visions effectively. With extensive industry experience, the focus remains on crafting visually compelling solutions that resonate with audiences and enhance brand identity.
Brand Identity
Featuring
Brand Guidelines
Color Palette
Logo Design
Typography Selection
Stationery Design
Publication
Featuring
Accessible Design
Annual reports
Editorial graphics
Magazine layouts
Newsletters
Marketing Materials
Featuring
Brochures
Direct mail designs
Event invitations
Flyers
Presentation decks
Spatial Graphics
Featuring
Event Backdrops
Pop-Up Shop Visuals
Signage Systems
Storefront Displays
Trade Show Booths
Merchandise
Featuring
Accessory design
Apparel design
Custom Prints
Packaging design
Promotional Items
Web & Social Assets
Featuring
Carousel Graphics
Email Newsletters
Landing Pages
Social Media Ads
Social media posts
Creative Process
End-to-End Strategy: From Discovery to Launch
01
Discovery and Brand Analysis
The process starts with an in-depth exploration of the client's brand, goals, and target audience. Through an initial consultation, key challenges and objectives are identified, establishing a solid foundation for crafting a customized design solution.
02
Market Research and Strategy
The next step focuses on comprehensive research and competitive analysis to reveal industry trends and identify opportunities for distinct positioning. This strategic approach ensures the design not only stands out but also resonates with the target audience.
03
Concept Development and Collaboration
Initial design concepts and mood boards are developed using strategic insights. Presenting these to the client encourages collaboration and refinement, ensuring the final design aligns with their vision and objectives.
04
Finalization and Brand Implementation
Once the design is finalized, a comprehensive brand guide is delivered, outlining detailed specifications for consistent application across platforms. Post-launch support is also provided to ensure brand consistency and lasting impact.
"Jeff creates dynamic images that perfectly capture project themes. His designs were so iconic on campus that we often said, 'Let’s put it on a shirt!' I highly recommend him, he has a true magic eye."
Nestor. M
Former Director of Student Leadership & Campus Life,
Guttman Community College